She is also founder and president of Baker Marketing Communications, a corporate communications firm established in 1982. Offering integrated marketing solutions to organizations, Baker Marketing Communications established a varied customer base and a network of professional subcontractors: A "virtual company" 15 years before this business model gained national media attention. The consultancy led the regional market in other ways. It was the first to provide desktop publishing and the first in applying integrated marketing communications strategies. Other services include: marketing research and planning, advertising, media relations, and crisis communication management.

Dr. Baker is a member of numerous professional and academic societies. She has served in various volunteer, leadership and advisory roles with professional, community and faith-based organizations. Recent awards and honors include: Rotary International Centennial Convention Symposium, co-presenter (2005); Great Ideas Award/Grant, America’s Promise (2004); Rotary Zone Institute Project Honors (2004); Honorary graduate, New Life for Girls (2003); Communities that Care honoree (2002); Gold Telly Award (2001)

Prior to founding the company, Dr. Baker held executive management posts in California and Pennsylvania. Her writing has appeared in numerous regional and national publications. She conducts seminars and workshops on a variety of business and marketing communications topics. Dr. Baker is a graduate of Smith College and received her doctorate degree in organizational studies at the Union Institute and University.