Culture Connects Leadership Connections Newsgroup
March 2001


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EXECUTIVE BOOK SUMMARY: Listen Up, Leader!
Pay Attention, Improve, and Guide

by David Cottrell ©2000
The WALK THE TALK Company

Paperback, $7.95

“We will forget and forgive any judgment error that you make,
but integrity mistakes are forever.”

What a snap-to-attention title for a brief but mighty book! So often, we as leaders forget what it is like to be back on the “front-line.” David Cottrell, in this new book, affords us the opportunity to do just that. Through the eyes of employees, he candidly shares their concerns, perceptions, wants and needs. Bold statements such as “We will forget and forgive any judgment error that you make, but integrity mistakes are forever” force the reader to re-think his/her everyday behaviors and what impact they have on those they lead.

This brief (only 39 pages), but meaty document leads us through the seven key leadership traits that employees are looking for in those they are asked to follow:

  • Character matters!

  • Everything you do counts!

  • We want to know where we’re headed!

  • What you reward gets done!

  • Don’t be afraid to make changes…be positive!

  • We want you to take a stand!

  • We want to work for the best!

A portion of the closing thought shared by the author sums it up well: “ …Leadership must be EARNED by mastering a defined set of skills and by working with others to achieve common goals.” You are encouraged to take 45 minutes out of your busy schedule to reassess how well YOU are earning your title.

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