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Tools You Can Use: How to Sharpen Your
Vision
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Tools You
Can Use: Storytelling & Your
Authentic Voice
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Tools You
Can Use: A
Culture-Savvy Knowledge Audit |
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BEST PRACTICES (5/01)
Guidelines for Effective Team Building
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BEST PRACTICES (12/00)
Coping With Email |
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BEST
PRACTICES (11/00)
Leadership tool:
F.A.S.T. Tips on Managing Information (like our e-letter!) |
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BEST
PRACTICES (10/00)
Better Press: How
To Articulate Culture For The Media |
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FAST
FACTS: "Corporate IQ" and How Organizations Get
Smart |
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BEST PRACTICES:
Guidelines for Effective Team Building
(Adapted from Strategic
Renaissance)
Are you less than satisfied
with your working groups’ progress toward real and lasting teamwork? These
guidelines complement our on-line and on-site teambuilding services.
- Be
consistent with rewards and consequences. The fate of the individual
should also be the fate of the group.
- Have
common goals that are concrete and represent a challenge worth tackling.
- Ensure
a high frequency of association.
- Weed
out untrustworthy members.
- Make
the team as small as possible.
For virtual teambuilding, go to
team building.
For more information about
on-site facilitation, Contact
us.
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Best Practices:
Coping With Email |
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The quantity
of email is “likely to grow tenfold in the next ten
years, upping the average person’s inbox to more than 1,000
messages a day,” according to MIT’s Director of the Laboratory
of Computer Sciences, Michael L. Dertouzos. We’ve adapted the following list
of tips from the book Culture.com:
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Have an unlisted email
and give it out selectively.
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Have a separate email
address for junk mail and “when I get to it” email.
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Use CC: only when those
folks need to know; and be clear about what follow-through is expected
from whom.
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Use email only when
other forms of communication (face-to-face, phone, etc.) are not preferred
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If two email exchanges
do not clear up a question, pick up the phone.
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Keep emails short. One
paragraph is ideal.
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Proofread before
sending.
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Start at the most
recent end of the thread and work down.
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Delete (and in select
cases, file) all messages except those requiring action.
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Don’t send a
thank-you for email. Save email for content responses.
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Stick to one topic per
email.
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Best
Practices
Leadership tool:
F.A.S.T.Tips on Managing Information (like our e-letter!)
Are both of your inboxes
overflowing? You know, the one filled with paper on your desk and the one
virtually stuffed with emails on your laptop? And that's not including
the home office stuff! Welcome to the paperless society. AND the Paper
Chase Society. Your dual citizenship comes with hassles-and privileges.
We'll show you how to make the best of both worlds with the F.A.S.T. method,
and create a better communications culture to boot...
Let's use Leadership
Connections e-letter as an example. (What? You're not a subscriber? For
your free subscription, click here.) Your subscription comes to you
as e-mail. You may choose to print it out and use the paper copy. Or you
may use it in its digital (electronic, email) form. In either case, you
must quickly scan its content and decide how to handle it.
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Paper: |
Digital: |
| File: |
General “to file” folders don’t work. File it in the specific folder
you will reach for when you need to act on it. |
As with paper, do a Save As* or cut and paste* to the specific file.
Don’t have a specific file? Create and name one, in the appropriate subdirectory. |
| Act: |
Make the call. Set the meeting. Modify the product. Change the plan. |
Because it’s digital you can reply, call or fax* online, meet in a
virtual space, get everyone on your email distribution list in on the act. |
| Share: |
Write a cover note, copy* and mail. (Trees die. Postage costs. Photocopier
takes its time.) |
Create a cover note and e-mail*, helping your network of colleagues
turn information into knowledge. |
| Toss: |
Shred or recycle. |
Delete. |
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Best
Practices
Better Press:
How to Articulate Culture for the Media (10/00)
"I can't believe they
wrote this!" groaned the CEO of a company with products that serve people
in their later retirement years. He threw down the paper in frustration.
"It's clear the press doesn't understand our constituents or they wouldn't
describe them in this patronizing way."
Sound familiar? It
is frustrating when the media characterizes your customers, employees,
products, processes or organization with unflattering stereotypes or other
kinds of misrepresentation. It's not intentional, but often a case of misunderstanding
some nuanced aspects of culture--yours or your constituents'.
Now for the good news:
the media and you share a bottom-line interest in getting the story right.
CultureConnects has helped clients better communicate with the media about
their organizations, their customers and their brands. Here are two tips
to keep in mind when communicating with the media.
Do you serve "vulnerable"
constituencies? Some groups of people are more vulnerable to stereotyping.
Communication about their special needs, concerns or perspectives may be
in order. Sensitivity workshops, backgrounders, presentations by a representative
of the constituency: these are just a few of the ways we've helped organizations
tell their own story, or communicate on behalf of others.
Could your professional
experience help illuminate a major product, process, event or trend influencing
your organization—or the communities you serve? Media contacts appreciate
knowing they can call on you in such cases. A well-prepared one page brief
will help an assignment editor know your topics of expertise. As a prepared
spokesperson, you can help shed light on complex subjects. It's a win-win-win!
Share Your "Best
Practices"—
and Receive a
Free Executive White Paper
Speaking of win-win-win:
Do you have a Best Practices idea to share? Send
it to us—and receive a free e-copy of the executive white paper, Recruiting
and Retaining Good Employees: A Marketing View. (Request
"Recruit" with your
submission.) Or,
on the
lighter side, a free e-copy of:
“Autumn League” the saga of an amateur baseball team and their fans.
(Request “League” with your submission.)
Copy and paste the
following five questions into
this email, then answer the questions.
1. Title for your
Best Practices submission:
2. How did your Best
Practices benefit your organization's bottom line? (Use specific numbers
($, %, dates etc.) if possible.
3. Briefly describe
your Best Practice:
4. Who accomplished
the best practice, and what motivated him/her/them? (You may use job titles
rather than names.)
5. Include your name,
company, title, email and phone number. |
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Tools You Can Use: How to Sharpen Your
Vision
One of the most basic yet
powerful management tools is the expression of mission, vision and values in
your organization’s words and actions. Therefore it comes as a shock to
realize that definitions for these foundational concepts vary so widely. In
the article below, we sharpen these terms and offer tips for making them work.
According to Philip Kotler, an
organization’s mission is shaped by five elements: history, current
leadership preferences, environmental factors, resources, and distinctive
competencies. That’s a lot to pack into a mission statement, which must be
succinct to be most effective, as Peter Drucker and others have observed: “A
mission statement has to be operational, otherwise
it’s just good intentions. [It] has to focus on what the institution
really tries to do and then do it so that everybody in the organization can
say, This is my contribution to the goal.” Frances Hesselbein, former head
of the Girl Scouts of America, offers their mission statement as an example:
“To help a girl reach her highest potential.”
What does the vision statement
do? That definition is harder to pin down. Is it a close synonym to mission
and values, as Stephen Covey seems to suggest: “One of the best ways I know
of bringing about this shared vision is in creating a mission
statement...something that embodies deeply held values... .”
Vision describes the future, a
vision of the world as it has been changed by the organization’s work.
Vin D’Amico puts the pieces together in this description of the
strategic planning process: “The
first step is to understand that strategic planning requires a hierarchy of
information, beginning with the organization's mission. Based on your mission
statement, a vision for the future can be formed, along with specific goals,
and performance measures can be developed to track progress towards each goal.
This leads naturally to the formulation of specific actions to improve
performance. One last step is to identify initiatives that will drive your
actions and enable you to meet your goals.”
We advise clients to think of
the mission statement as the “heart” of the organization. It answers the
questions, “What is our business? Who is our customer? What does the
customer value?” It beats at the center, pumping the lifeblood of motivation
and rallying constituents around it. The vision statement is the “hands”
of the organization. It answers the questions, “What are we building? How
are we having an impact on the world around us?” It lets constituents know
how high the bar is raised, and what distinguishes the organization from the
rest of the pack.
How do you know if your
organization’s mission and vision are working?
Ask your constituents. Poll them at random. If employee can paraphrase
the statements, and if customers’ experiences reflect them, your
organization’s “heart” and “hands” are at work.
For more information on this
topic, click here.
To view our mission statement, click
here.
To view our vision statement, click
here.
Sources: Marketing
Management (Kotler); Managing the Nonprofit Organization (Drucker,
Hesselbein); Principle-Centered Leadership (Covey); “Defining a Web
Enabled Business Strategy”, www.mworld.org (D’Amico).
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Tools You Can Use:
Storytelling & Your Authentic Voice
Because much of our leadership
work takes place in communication, the ability to tell a story has become a
must-have leadership trait. Can’t tell a story as well as you’d like? Try
these tips, and along the way rediscover your “authentic voice.”
- Gathering
content. Ask your employees and customers for stories. Give them an
opportunity to tell you a story at every point of contact.
- Finding
your voice. Our “authentic voice” has a certain cadence,
vocabulary, and underlying philosophy. It tends to show up most
effortlessly in personal letter writing. Try doing a first draft of your
story as if you were writing to your cousin Sue. Compare the differences
in its style to something you wrote for a business audience. Try to keep
as much of the style in the original when you write the second and
subsequent drafts for the intended audience.
- Sharing
the story. Don’t reserve your story just for presentations. Tell it
online, on the web site, in the annual report, in the values statement, in
your next white paper, and in conversation. People forget pitches, but
they remember a story well told.
- Reward
the tellers of good stories.
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Tools You Can Use: A
Culture-Savvy Knowledge Audit
As the Apollo project
cautionary tale reminds us, “Corporate IQ”
needs to have a complementary knowledge management system in
place. It’s about “managing people’s brain power and the company’s
collective memory”, according to the authors of the book Culture.com.
A knowledge
management-ready culture fosters formal and informal conversation among
workers; supported by technology and infrastructure that provides workers with
the information they need, when they need it.
The authors of
Culture.com offer the following “inventory style” knowledge audit:
Who:
uses knowledge?
owns the knowledge?
What:
knowledge exists in the organization?
is the form of the knowledge?
knowledge do people need to do their jobs?
systems and processes exist (not just technology)?
gaps exist?
barriers exist?
opportunities can be found?
strengths and weaknesses are
present?
Where:
does the knowledge exist?
When:
is the
knowledge used by people doing their work?
Why:
is the knowledge used?
How:
is the knowledge acquired and
created?
is the knowledge stored and
transmitted (and how fast)?
is the knowledge used?
is knowledge management
fostered and supported?
is knowledge management being
used to improve work
processes, services and products?
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FAST
FACTS: "Corporate IQ" and How Organizations Get Smart
The authors of the book Culture.com
define “corporate IQ” as “the collective ability to accurately
understand the company’s internal competencies and external markets, and the
ability to rally resources to respond to the challenges that are
identified.” To gauge your
corporate IQ, consider the following factors:
Who’s
Hi-Q?
According to a study by Delphi Group, high-IQ companies are characterized by
(among other qualities) cross-functional teams and employee involvement in the
shaping and execution of their work.
What
matters?
Knowing:
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what
you know—and don’t know
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how
to use the data
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organizational
decision-making processes
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which
decisions are important
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mission,
vision and values as they direct and focus the organization; and
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the
three kinds of “smarts”, and how to cultivate them (job smarts,
thinking smarts, and emotional smarts, or EQ). “Thinking smarts”
include systems thinking, logic, critical thinking, creative or innovative
thinking, and “synergent thinking”, or the capacity to combine focused
and divergent kinds of thinking.
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